As often happens to a Marketing & Sales consultant, I was recently asked: “What do you Do?” I usually answer: “I help clients get FOUND”. Today’s modern dilemma is to reach the target audience in a world dominated by Google and Search.
I have other answers to that question along the Building-A-Brand angle, but it puts me in the Way-back machine to a nasty U.S. recession and my 5 years as a Print Rep. I taxied between Timonium, MD to Sterling, VA printing Diamond Comic Distributors’ Superman posters (The Steve Geppi Empire) and the original brochure explaining “Fast Pass” to navigate the Dulles Toll Road. (Those transponders had to start somewhere!)
On the way, I acquired another client that would be a part of my future: UPN20, WDCA-TV, a Viacom station. In the pre-I.N. days, we printed the Fall Schedule for advertisers to consider and programming from O’s baseball, weekend movies to our lucrative 7pm-7:30p staple “Home Improvement”. (I told you this was the Way-Back Machine!)
My client contact there was Marketing Director and my mentor for future jobs, Mark J. Feldman. Mark knew how to promote a TV station, the personalities and the ratings. I loved working for this client and eventually they hired me to sell advertising. Mark told me my biggest asset in sales was my “Ownership of His Problem”. Do you have a challenge? Like fighting for online space? Getting found? Need your brand burnished and polished? Need more leads? Yes, I am ready to own your problem!
