Marketing & Lead Generation Specialist Serving DC, MD, VA

 

Pay-Per-Click (PPC)

Plan the strategy.  Design your ads. Draw up a budget. Manage the bids.  Set conversion goals and create Landing Pages. Paid listings and other search engine services will increase search traffic to your site and seal off competitors.

We drive visitors to your website using Google Ads Pay-Per-Click Campaigns based on keywords your future customers use.

Pay-Per-Click (PPC) on Google, Facebook, Youtube can be vexing.  We conduct extensive keyword research to compare the quantity and quality of searches, cost per click and the level of competition to ensure you get the best return on investment.  Some keywords are truly over-competitive and expensive.  We'll help you figure it out.  This isn’t budget-busting!

You assign a budget. We tell you what our maintenance fee is.  You’ll know exactly how much you’re spending on ads, receive real-time performance data, and be able to calculate how much a conversion costs your business. No secrets. No hidden fees like those Wisconsin Avenue agencies. Full transparency.  

 

Direct Mail

Finding it crowded online and difficult to stand-out?  You have a well targeted list?  Or do we need to find one?  We  maintain list hygiene to prevent your list from losing its productivity.

No job is too large or too small. We know the carrier routes from Ellicott City to Alexandria.  Whether you mail 200 pieces or saturate with 2,000,000, Direct Mail works!  Single carrier routes in key neighborhoods average 1,500 homes & won't bust your Postcard budget.  Test.  Test.  Test!  Call us today to find your sweet spot and ROI.

 

Traditional Media

Brands use traditional media to direct the target to your digital assets like a website, blog or Facebook page.

The best channels orchestrate a mix and connect to your ideal customer. Direct Mail , cable TV, Print media, signs, advertising specialties and truck wraps are proven lead-generators in the home improvement and service industries.  Communicate your identity in the little things like business cards, "hold messages" and your front reception area.  What is the value of one more lifetime customer to you?

 

Email Marketing Today

From creative concepting to campaign strategy and execution, we develop effective HTML email campaigns to drive engagement and response!

We review your news and industry to present fresh content to keep them interested in your business. Constant Contact and Send-In-Blue have been useful communicating about the impact of COVID-19.  Keep communicating!

Build loyal followers.  Engage  prospects with opt-in sign-up forms and lead magnets on your sites, emails and blogs.  We design, layout, code and distribute.  There is a wide spectrum between too often & too infrequent; too much message vs. message too-slender &  too much color vs copy too-dull or numbing.  (hit "unsubscribe"!)

Creating a compelling story to differentiate you from the competition is an art form!  Rich and Baseline Marketing will get it right for you & your list.  Ready?  Call 301-873-2040.