Research & Discovery
Step #1 in developing marketing strategy is to engage in the Discovery process. We uncover the answer to these three questions: Target? What’s the message? What method to deliver?
We mine data inside your systems. We probe. This is the detective work. Discovery, Ideas, Blueprint, Beta, Launch. Grow!
Competitive Review
How do you perform versus the competition? We review the information from Discovery, analyze strengths, weaknesses, opportunities and competitive threats from like brands.
This cross-examination of marketing practices helps clients present a unique selling proposition from competitors. We uncover improvements, optimize strengths and exploit competitive weaknesses.
Planning
Information obtained in the Discovery process is used to develop a Strategic Marketing Plan to guide our promotional effort.
As your target travels online through search engines, emails, social media, paid ads, blog posts, landing pages, videos, and review sites, they consume content that influences the buying decision. We craft the content to tell your story.
Data Design: Goliath Meet David!
We set up a Key Performance Indicator (KPI) Report to track progress monthly. We view a quick history of website and sales performance to identify trends and monitor ROI. 
Metrics like website activity (Unique Site Visitors Per Month & PageViews Year-to-Date & Month-Month), Geo-Sales trends (2023 vs 2022), conversions (Appointments/Sales comparisons) and media reach provide valuable intelligence.
Are you a challenger brand with a budget dwarfed by competitors? David vs. Goliath? You need out-of-the-box thinking to win. Strategy determines where to spend or NOT spend marketing dollars for impact. Count on Rich & Baseline Marketing to unlock your data, locate business insights, sharpen your competitive edge and add profit.